One feed of your inventory, built from your own website
A clean, standardized feed of your new and used inventory at one address that never changes, rechecked through the day and watched for the things that quietly break.
What it is
A file your partners can read, built from the pages your shoppers already see
A feed is your live inventory, written out as one file at one address. We build one per inventory type, usually new and used, sometimes certified as well.
Nothing is installed on your website and nothing is asked of your website vendor. We read what you already publish to the public, the same pages a shopper sees, and turn it into a record per vehicle with the same field names every time. If your platform exposes a proper data source behind those pages, we read that instead, which is faster, cleaner and never misses a unit that sits below the fold.
The record
Every field, spelled the same way, every time
Vendors each want their own shape. Rather than maintain a different export for every one of them, we publish one standard record and let each partner map from it once. When you add a rooftop, the field names are already familiar.
A field you would rather not publish can be held back. Price, MSRP, VIN, stock number and photos can each be hidden per store, and a hidden field is blanked in the feed file itself, not just on a page.
| Identity | VIN, stock number, condition, feed type |
|---|---|
| Vehicle | Year, make, model, trim, body style |
| Money | Price, MSRP |
| Detail | Mileage, exterior colour, interior colour, transmission, engine, fuel type, drivetrain |
| Media | Photo URL, link back to your listing |
| Envelope | Dealer id, feed type, vehicle count, time of the last successful run |
How it stays right
Rechecked through the day
A schedule runs every twenty minutes across the stores we serve, so a price change or a sold unit does not sit for a day before anyone downstream sees it.
Checked, not just fetched
Every run compares the count in the file against the count we recorded, looks for a missing file, and flags vehicles whose condition does not match the feed they landed in. A feed that needs attention says so.
A bad run is ours
Website platforms change without warning. When a change breaks a collector we fix the collector. Your last good inventory keeps being served in the meantime, so nothing downstream goes dark.
Where it goes
One list, read by everyone
- Your CRM. Salespeople search the store's real inventory instead of a stale copy pasted into a spreadsheet.
- Marketing partners. Hand over one address instead of a nightly export nobody owns.
- Your own pages. We host a shareable inventory page per store, and a private link that lets your team edit.
- Anything that reads JSON. A marketplace, a syndication vendor, a spreadsheet, or a script somebody at your group wrote.
Questions
What stores ask before they start
If yours is not here, call and ask it. We would rather answer than have you guess.
Do we have to change our website?
No. We read the pages you already publish. There is nothing to install, no tag to add, and no ticket to open with your website provider.
What if our website platform is one you have not seen?
We add it. Most stores run on a handful of platforms and we already read those directly. A new one becomes a new collector on our side, which is work we do once and then keep working.
Can we keep the price out of the feed?
Yes, per store and per field. A hidden field is blanked in the file itself, so a partner reading the feed never receives it in the first place.
What happens when we sell a car?
It leaves your website, so it leaves the next run of the feed. The vehicle count in the envelope tells any reader how many units the file holds and when it was built.
Who owns the data?
You do. It is your inventory. We publish it on your behalf and stop the moment you ask us to.
Ask for a sample feed from your live inventory
Send us your store name and the address of your inventory pages. We will build the feed, show you a car you know, and you can decide from there.