Built to be read by whatever you already run
Stable JSON addresses, hosted inventory pages, deep links from your CRM, and a standard field set that stays the same across every store.
The shape of it
A URL that returns JSON. That is the whole integration.
There is no SDK to adopt and no library to install. A feed is a JSON document at an HTTPS address. Anything that can make a web request can read it.
That is deliberate. Dealership technology outlives most integrations, and the thing most likely to survive a change of CRM, website vendor or marketing agency is a plain address that returns the same fields it returned last year.
For a partner
| Address | One HTTPS URL per feed. It does not change when your inventory does, and it does not change when you change website vendors. |
|---|---|
| Format | UTF-8 JSON: an envelope with the dealer id, feed type, vehicle count and build time, then an array of vehicles. |
| Refresh | Rebuilt on a schedule through the day. The build time in the envelope tells a reader whether anything is new. |
| Access | Public read by URL. Nothing to authenticate against, nothing to rotate, no account for the partner to lose. |
| Held-back fields | A field the store hides is blanked in the file, so a partner never has to be trusted to ignore it. |
For your team
| Inventory page | A hosted page of your live inventory, shareable with anyone who needs to look at it. |
|---|---|
| Edit link | A private address that lets your store correct a unit without a portal sign-in, useful for a manager who only ever fixes prices. |
| CRM deep link | Your CRM's inventory screen can open a vehicle straight into the portal's edit page, so a change passes a real sign-in and a permission check. |
| Incentives page | A shareable page of the current factory offers for your brands, with a matching feed address. |
Working with us
Website platforms
We read the major dealer website platforms directly through the data source behind their inventory pages. A platform we have not met yet becomes a new collector, which is work on our side, not yours.
CRMs and marketing
Anyone you already pay can be pointed at the feed. If they need a different shape than ours, they map it once, and the mapping keeps working as you add rooftops.
Groups
Every rooftop publishes the same field names, so a group can build one report, one dashboard or one export and use it everywhere.
Point your vendor at a real feed
We will give you a live sample address you can hand to your CRM or marketing partner today, before anything is signed.