Built to be read by whatever you already run
Stable JSON addresses, hosted inventory pages, deep links from your CRM, and a standard field set that stays the same across every store.
The shape of it
A URL that returns JSON. That is the whole integration.
There is no SDK to adopt and no library to install. A feed is a JSON document at an HTTPS address. Anything that can make a web request can read it.
That is deliberate. Dealership technology outlives most integrations, and the thing most likely to survive a change of CRM, website vendor or marketing agency is a plain address that returns the same fields it returned last year.
For a partner
| Address | One HTTPS URL per feed. It does not change when your inventory does, and it does not change when you change website vendors. |
|---|---|
| Format | UTF-8 JSON: an envelope with the dealer id, feed type, vehicle count and build time, then an array of vehicles. |
| Refresh | Rebuilt on a schedule through the day. The build time in the envelope tells a reader whether anything is new. |
| Access | Public read by URL. Nothing to authenticate against, nothing to rotate, no account for the partner to lose. |
| Held-back fields | A field the store hides is blanked in the file, so a partner never has to be trusted to ignore it. |
For your team
| Inventory page | A hosted page of your live inventory, shareable with anyone who needs to look at it. |
|---|---|
| Edit link | A private address that lets your store correct a unit without a portal sign-in, useful for a manager who only ever fixes prices. |
| CRM deep link | Your CRM's inventory screen can open a vehicle straight into the portal's edit page, so a change passes a real sign-in and a permission check. |
| Incentives page | A shareable page of the current factory offers for your brands, with a matching feed address. |
Working with us
Website platforms
We read the major dealer website platforms directly through the data source behind their inventory pages. A platform we have not met yet becomes a new collector, which is work on our side, not yours.
CRMs and marketing
Anyone you already pay can be pointed at the feed. If they need a different shape than ours, they map it once, and the mapping keeps working as you add rooftops. With LeadLocate the connection is already built.
Groups
Every rooftop publishes the same field names, so a group can build one report, one dashboard or one export and use it everywhere.
Point your vendor at a real feed
We will give you a live sample address you can hand to your CRM or marketing partner today, before anything is signed.